Packaging and branding

One product.
Eight ways to make it yours.

Branding can be as light as a swing tag or as complete as a printed retail box. Each step up looks more finished on the shelf and usually adds its own minimum order, so most retailers start simple and upgrade once a product sells.

The pictures on this page are concept mockups made with fictional sample brands, to help you picture the options. They are not photos of finished production. Your real branding and packaging are confirmed with a physical sample before anything is made.

Side by side

Compare the options

Relative cost is a rough guide to how much the option adds per unit and to its minimum. Real numbers come in your quote.

Concept mockup: Printed colour box, sample brand

Printed colour box

Best for retail shelves, gifting and online listings.

Relative cost: higher

Concept mockup
Concept mockup: Hanging backer card, sample brand

Hanging backer card

A low-cost retail-ready option, made for peg-hook displays in hardware and camping stores. The factory already packs in this format.

Relative cost: low

Concept mockup
Concept mockup: Window box, sample brand

Window box

Best when the product sells itself: shoppers see the steel before they buy.

Relative cost: higher

Concept mockup
Concept mockup: Kraft box with printed sleeve, sample brand

Kraft box with printed sleeve

A premium look on a smaller budget: one stock box, your printed band.

Relative cost: medium

Concept mockup
Concept mockup: Swing tag on a zip tie, sample brand

Swing tag on a zip tie

The cheapest way to brand. Suits pooled orders and first runs.

Relative cost: lowest

Concept mockup
Concept mockup: Header card on a polybag, sample brand

Header card on a polybag

Best for peg hooks in hardware, camping and 4WD stores.

Relative cost: low

Concept mockup
Concept mockup: Blister card (clamshell), sample brand

Blister card (clamshell)

Best for high-traffic retail where products are handled a lot.

Relative cost: medium

Concept mockup
Concept mockup: Logo on the product, sample brand

Logo on the product

Best for lasting brand recall: your name stays on the product after the box is gone.

Relative cost: medium

Concept mockup

The same format on other products

A hanging backer card is the format the factory already packs in, so it is one of the easiest ways to get a retail-ready product with your name on it. Here it is with a different sample brand and on a different product.

Concept mockup: Hanging backer card, sample brand Ridgeline Camp Co.

Hanging backer card, sample brand Ridgeline Camp Co.

Concept mockup
Concept mockup: Hanging backer card on a sausage and hot dog basket

Hanging backer card on a sausage and hot dog basket

Concept mockup

Logo on the product itself

Packaging is thrown away; a logo on the product stays in the customer's kit for years.

  • Laser etching. Etched into stainless steel handles, plates or blades. Permanent and clean.
  • Heat branding on wood. Burnt into wooden handles. Suits tool sets, skewers and burger presses.
  • Logo plate or tag. A small metal plate or tag fixed to the product, often riveted to a handle.
  • Printed storage bag or case. Your logo printed on the carry bag or case that sets ship in.

Artwork

Vector artwork (AI, EPS, SVG or a high resolution PDF) is ideal. If you only have a PNG logo, send it anyway and we will check whether it works for the method you choose. You sign off a proof and a physical sample before production.

Packaging minimums, in plain English

A printed box needs its own print run, so it often has a higher minimum than the product inside it. Tags, header cards and sleeves are cheaper to print in small runs, which is why they suit first orders and pooled orders.

Read: MOQ explained

Not sure which option fits?

Pick 'Not sure yet' as the packaging in your quote basket and tell us where you sell. We will suggest what suits your shelf and budget.